Public service announcement

A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. In the UK, they are generally called a public information film (PIF); in Hong Kong, they are known as an announcement in the public interest (API).[1]

  1. ^ "TV Announcements in the Public Interest (APIs)". Information Services Department - HKSAR Government. Retrieved 10 March 2022.

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